Przemysław Łata

Przemek (Content & SM Specialist) likes to learn about marketing. He has experience in content marketing, SEO and event organisation.

Recent Articles:

3rd
September
2024

Cross-Platform vs. Native Mobile Development

Digital transformation of an enterprise is a challenge that requires many key decisions. One of them is choosing between cross-platform and native mobile development. This choice should not be solely dictated by the quality of the product or service. It is worth noting how companies engage with their customers. Observing whether their digital solutions meet user expectations can also provide valuable insights.

FULL ARTICLE
4th
August
2024

What is low-code development? A guide to low-code and no-code tools

In the last few years, we have seen significant changes in the landscape of application and software development. It's a time when many solutions have entered our everyday life permanently. Applications, in particular, have become an integral part of technological change, offering users many possibilities along with convenience of use. It is difficult to visualize the modern world without many digital solutions.

FULL ARTICLE
25th
July
2024

How to promote your mobile app for free?

The mobile app market is growing at an impressive rate. According to Buildfire, in 2024 the Apple App Store offers 1.96 million apps for download, while the Google Play Store boasts 2.87 million available apps. Experts speculate that this trend will only accelerate and we can expect to see even more mobile apps in the coming years. The multitude of solutions drives competition, which makes app owners double and triple their efforts to keep their product on the market while attracting an audience.

FULL ARTICLE
16th
July
2024

Why Outsourcing App Development is a Smart Business Move?

The decision to outsource app development is certainly not one of the easiest from a business owner's perspective. The execution of a digital product as an application by an external company is a risk related to the selection of the right team as well as the ability to transform an idea into reality. When you take into account the financial effort, the implementation time and the expected results, you have a serious project that for many entrepreneurs sets the course for the company.

FULL ARTICLE
11th
July
2024

Exploring mCommerce: Defining the Mobile Shopping Experience

Online sales have revolutionized the previous concept of shopping. Nowadays, we can purchase goods without having to leave home, all thanks to the mobile devices we own. I decided to take a closer look at this phenomenon and see what role mobile commerce plays in the context of non-stationary shopping.

FULL ARTICLE
17th
June
2024

The Road to Digital Transformation: Challenges and Opportunities

The term Digital Transformation rapidly entered the business vocabulary. Many companies, wanting to be competitive in the market, decide to take steps to modernize their existing processes towards digitization. But what is Digital Transformation really, and what are the challenges of implementing it in a company's life? Here are the most important aspects that need to be considered to achieve a successful implementation and ensure stable business growth.

FULL ARTICLE
4th
June
2024

How to Build a MVP That Will Effectively Scale Your App

The success that results from the application building process is determined by many factors. One of the most important steps, but not always appreciated in app development, is building an MVP. Minimum Viable Product is a stage that allows you to quickly introduce a basic version of the product to the market, while consulting on improvements with users and testing the core functionalities. But in order to discuss the success of an application, the right conditions must be created for it.

FULL ARTICLE
27th
May
2024

Building an App from Scratch in 2025

The presence of a company in the market, regardless of the division by industry, is constantly associated with seeking access to the customer. Many entrepreneurs want to be in as close contact with their audience as possible in order to provide personalized solutions and constantly meet their needs through products and services designed for this purpose.

FULL ARTICLE
20th
May
2024

How will AI affect the future of software development?

Since the emergence of artificial intelligence (AI), it is very common to hear claims that this solution will be revolutionary for the modern IT world, especially in AI in software development. At the opposite pole are the opinions of people who believe that the development of artificial intelligence may contribute to the displacement of humans from many professions, such as programmers.

FULL ARTICLE
10th
May
2024

Google Queries, Railwaymen Responds #2 - Design system

Time for another part of the "Google Queries, Railwaymen Responds" series. In the previous article, the theme was the Ruby on Rails framework. This time I decided to go to a different area of Railwaymen's activity and chose a topic closer to our UX/UI experts. The term is design system and all the secrets that this concept hides in it. For assistance in preparing the text this time, we asked Sylwia Forysińska (Senior UX/UI Designer & Team Leader at Railwaymen), for whom design-related topics are a passion.

FULL ARTICLE