Discover MarTech experts who create excellent apps for the marketing industry

We are an app development company that builds tools and apps distinguished by Forbes. Martech development is our specialty, and we take care of it from validation app idea through product design, app development, and launching it.

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What is MarTech?

MarTech is a shortcut for Marketing Technology. This term means the software and tech tools marketers leverage to plan, execute and measure marketing campaigns. At Railwaymen we are carefully observing the marketing trends and technology landscape to equip our clients with the most effective software solutions based on the marketing stack.

What information should every restaurant website have? If you want your business to thrive, you should present a legible and updated menu, opening hours, call to action, online ordering, reservation and delivery service. We distinguish a few main types of restaurant apps, such as restaurant control apps, online food ordering & delivery apps, table booking apps, loyalty program apps, or restaurant location apps.

Why do we need Marketing Technology tools?

To automate or streamline marketing processes. Marketing Automation software examples: Hubspot, Launchmatic, James Marketing Amplifier.
For collecting and analyzing data, and providing various means of reaching and engaging with your target audience. Software examples: Google Analytics or Hotjar.
To creatively promote your services among customers, you wouldn't have a chance to acquire through the traditional marketing actions. Example: the CreateCoin app.
To organize processes inside teams, track work progress, and improve marketing and sales strategy. Examples of marketing management tools: Trello, Jira, Miro.

Willing to build a martech tool?

We recommend validating whether it has business potential first.

Let's check your app idea!

Why should you build your MarTech app with us?

Working with Railwaymen is an investment in a high-quality product backed by professional service from specialists. Our previous experience makes us familiar with the current needs of our clients and we try to solve them on an ongoing basis through our applications. In our portfolio, we have many marketing technology apps projects that are popular among users and satisfying commissioning clients.

Our Martech projects

Since the beginning of our activity, we design and build marketing software that ensures a pleasant user experience and meets our clients' business goals.

James Marketing Amplifier

Marketing automation web application for law industry

James Marketing Amplifier is a marketing automation web app dedicated to small law firms from the USA. The purpose is to help them improve their marketing to gain more and better clients. With this martech tool, law firms receive more signups from their website.

We were responsible for the backend, frontend, UX/UI design and Quality Assurance. The project is still ongoing. Implemented features:

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Launchmatic

An advanced screenshots generating online web tool

LaunchMatic is a martech project that empowers mobile app developers and marketers to generate app screenshots - for iOS & Android, instantly and without a designer. App Screenshots are essential to promote apps, but not everyone can afford a UX Designer who will create them.

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CreateCoin

The blockchain idea platform recognized as one of the best companies in prestigious blockchain rankings in USA, UAE & India and appreciated by Forbes

CreateCoin is a revolutionary platform that allows people to get paid in cryptocurrency for their best business ideas and feedback. The activity on the platform is based on the gamification.

We build this tool from scratch and were responsible for backend, frontend, UX/UI design, and QA.

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What do our MarTech customers say about us?

Customer feedback is extremely important to us. For this reason, we strive to provide solutions that will fully meet their expectations. At the same time, we want the applications we create to stand out in terms of quality and functionality.
Our Clutch.co profile is full of positive feedback. We are incredibly proud that the average rating of over 38 clients' reviews is 4.9

Jim Pawell, Co-founder
Jim Pawell
, Co-founder
James Marketing Amplifier
After speaking with several development agencies, we retained Railwaymen to turn our raw idea into first a clickable prototype for which we could obtain customer feedback, and second, into functioning software. They handled 100% of the design and development.Railwaymen is a first class, high-quality operation which charges reasonable rates and does great work. We are extremely happy with the relationship, and plan to stay with Railwaymen through future versions of the software. Creative design and problem-solving have had the biggest impact on my impression. But the unwavering support and patience of their team is a close second.
Tim Jones, CEO
Tim Jones
, CEO
Launchmatic
Unless you are a highly technical product manager I suggest getting a PM. Not only will they help manage your engineers while you're asleep (granted you live in the West) but they provide a much needed buffer for some of the less technical clients to ask questions to. Also much easier to plan meetings and agendas with them as they will be much more communicative. Railwaymen goes above and beyond to provide high-quality results at reasonable rates. The team is hard-working and organized, establishing a smooth workflow. They've quite literally built everything from the ground up and there wouldn't be a product without them!

The Future of Marketing Technology

In 2020 remote work became the new normal, and now it is an integral part of the current workflow. Many marketing teams rely on technology more than ever before. They use it for many purposes, from collaborating on campaigns to manage daily tasks. The trend of martech software is rising.

According to Statista.com, the global marketing automation technology market will grow from $17.8B in 2020 to $25.1B in 2023. Some of the most frequently mentioned marketing trends include content marketing platforms or even marketing automation. MarTech applications will become a useful support for the daily operations of many companies. Marketing software is a breath of the future, which will make it possible to solve many problems and contribute to the stable development of companies.

This is how your MarTech
app might look

UX/UI design is an essential part of the app development process. Check the concept of the marketing platform prepared by our Designer.

How can MarTech development boost your business?

"The software has transformed us from being a stodgy old book publisher to an innovative software publisher with a product unlike any other."
Jim Pawell, Co-Founder of James Publishing

When Jim Pawell came to us, his business was a traditional one. His company has been publishing content for lawyers since 1981. After speaking with several software development agencies, Jim selected us to turn our raw idea into a clickable prototype. As a result, we built a totally new type of martech product for which there are no models in any industry or profession.

During the COVID lockdown, the new software appeared as a lifesaver for James Publishing. Their team was able to work remotely from home. Furthermore, the JMA martech application is generating substantial numbers of new customers each month.

Are you looking for something else?

Learn more about our other services:

Railwaymen Web Development Services
Web Development
Front-end and back-end developers from our team will use their exceptional programming skills, to transform your idea into a fully-functional product. And then - our quality assurance team will mercilessly break it, looking for any weak spots, that could endanger your project success.
Web Development
Railwaymen Mobile Development Services
Mobile Development
The mobile app market is constantly growing, with people wanting access to their apps anywhere they are. So if you don’t have a mobile version of your app - you are already losing with those competitors who have. Change that and build top mobile custom software with us now!
Mobile Development
Railwaymen Product Design Services
Product Design
A great design is something that may decide, whether the user chooses your app or the competitor one. We’re not talking here only about how great it looks, but is it intuitive to navigate as well. Our UX/UI designers will make sure that your app ticks both these boxes!
Product Design
Railwaymen Discovery Phase Services
Discovery Phase
Truly tailor-made software solutions cannot be made without prior research & analysis. Luckily, more than 150 web & mobile apps already developed allow us to advise, what exactly your custom software needs to do, to fulfill your business needs.
Discovery Phase
Railwaymen MVP Development Services
MVP Development
Before your application wins the hearts of your audience it is worth getting to know their feedback. For this purpose, the MVP App Development service can be helpful. We will develop a basic version of your application in order to compare it with the expectations of the target audience. Find out what functionalities your product should have and evolve it based on the information gained.
MVP Development
Railwaymen Digital Transformation Services
Digital Transformation
Business development in modern era isn't only about improving stationary operations. It's also opening up to a digital business model. With Digital Transformation, companies have the opportunity to expand their services with an additional promotional and sales channel, while reaching new customers. Explore how your business can step to a higher level by opening up to the possibilities of the digital world. Let's get digital with Railwaymen!
Digital Transformation
Marketing Software Development
FinTech App Development
The world of finance surrounds us every day. To better understand its mechanisms and facilitate the management of this sector, more and more FinTech solutions are being developed. Explore alternatives to the e-commercial solutions you are familiar with, traditional banking or even accounting.
FinTech App Development
Railwaymen MVP Development Services
Social Networking Software
In 2020 the number of active mobile social media users reached over 4 billion. Living in a modern, busy world shows that online communication and social media networks play a big part in our lives. Together with us you will build a social app that your users will love.
Social Networking Software
Railwaymen MVP Development Services
Restaurant App Development
Is it possible to run a data driven business in the foodtech industry? Sure it is! As we are real pros when it comes to building restaurant management web and mobile applications we'll create for you a software, that will greatly increase your profits!
Restaurant App Development
Construction Software Development
Construction Software Development
Construction technology solutions (contech in short) are everything software - related that you can use within your construction company to make it more efficient. Cost estimation software, education platform for your contractors or AI based design tools - you name it!
Construction Software Development
Marketing Software Development
Custom Marketing Software Development
Together with digital revolution, the marketers work becomes more and more challenging. But with the right tools, you can reach your customers much easier! Marketing automation software and other solutions will help you raise your ROI and brand awareness significantly.
Custom Marketing Software Development
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Joanna Brzezińska-Wajda - Head of Sales

Joanna Brzezińska-Wajda

Head of Sales